{"id":3935,"date":"2026-02-18T14:31:06","date_gmt":"2026-02-18T11:31:06","guid":{"rendered":"https:\/\/antagroup.info\/?p=3935"},"modified":"2026-02-18T14:31:07","modified_gmt":"2026-02-18T11:31:07","slug":"pochemu-investory-perestayut-gnatsya-z","status":"publish","type":"post","link":"https:\/\/antagroup.info\/en\/2026\/02\/18\/pochemu-investory-perestayut-gnatsya-z\/","title":{"rendered":"Why Investors Are Stopping Chasing ROI: How the Real Estate Valuation Model Has Changed"},"content":{"rendered":"<p class=\"wp-block-paragraph\">For several decades, ROI (Return on Investment) was the most important, even sacred, factor in the world of investment real estate. Every investor, large or small, focused solely on maximizing this figure, as it was believed that the higher the figure, the more attractive the project. However, in recent years, the situation has changed dramatically. Modern investors no longer view ROI as the sole and decisive factor in success.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why is this happening? And what are experienced investors paying attention to now? We&#039;ll explain further.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is ROI no longer the only metric investors look at?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The main reason for the change in approach is the limitations of the indicator, as ROI is simply a mathematical calculation, largely out of context. It doesn&#039;t reflect risks, doesn&#039;t take into account the quality of asset management, doesn&#039;t reflect actual liquidity, and doesn&#039;t provide insight into what the asset will be like in 3-5 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Increasingly, investors who focus solely on ROI are finding that the &quot;pretty numbers&quot; in presentations often conceal a multitude of nuances:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It&#039;s easy to make ROI appear high by not mentioning maintenance or repair costs;<\/li>\n\n\n\n<li>The indicator may vary depending on the selected calculation period;<\/li>\n\n\n\n<li>Often developers calculate ROI based on forecasts rather than actual data;<\/li>\n\n\n\n<li>Short-term high ROI often means increased risks.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Manipulative approaches to calculating returns no longer work \u2013 demand is shifting to where investors receive not a forecast, but a transparent and verified picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What makes ROI an unreliable metric today?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The world is living in a period of instability: geopolitical crises, changes in the global economy, inflation spikes, currency fluctuations, policy revisions, technological transformations, and so on. In such conditions, relying solely on a single percentage point becomes dangerous. ROI is a dynamic value, and it can &quot;drop&quot; in just one quarter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unexpected renovations, tax changes, or rising management costs can instantly eat into a high projected ROI. An investor focused solely on high interest rates finds themselves in a vulnerable position.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, the highest ROIs often come with the highest risks. Experienced investors understand that a stable 7% in a safe, liquid asset is better than a theoretical 15% in a project with a questionable legal basis or low liquidity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What criteria are important if not ROI?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, investors are taking a broader view of the investment picture, with metrics that were previously considered secondary now becoming key to long-term success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>1. Liquidity \u2013 how quickly an asset can be sold without losses<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even a project with a high ROI can become a &quot;dead asset&quot; if the market in a given location stagnates. That&#039;s why investors are increasingly analyzing market depth, the area&#039;s development prospects, the density of new construction, and infrastructure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>2. Transparency of asset management<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investments are no longer &quot;passive.&quot; Buyers expect to understand who will manage the property, the team&#039;s experience, what processes are automated, and what services are included.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>3. Documentary and legal purity<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a climate of high demand for international investment, investors are looking not only for profitability but also for maximum security: the status of the land and property, compliance with all building codes, a transparent contract, the absence of hidden conditions, and so on.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>4. Capitalization potential<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was precisely the growth of the asset&#039;s value that became one of the main arguments in favor of abandoning the pursuit of ROI. Ultimately, the winner is the one who thinks not about income &quot;here and now,&quot; but about the asset&#039;s growth over the next 3-7 years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>5. Long-term sustainability and quality (Future-Proofing)<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors have stopped skimping on quality, recognizing that low operating costs, modern design, and energy efficiency (BREEAM, LEED) are investments in future value. Therefore, investors are now far more concerned with how much a property can generate in ideal conditions, rather than how resilient it will be in any environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>6. Income Stability (Cash Flow Reliability)<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investors prefer reliable, predictable cash flow, even if the percentage return isn&#039;t record-breaking.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>7. Social and Environmental Responsibility (ESG factors)<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Younger investors are actively incorporating ESG factors into their assessments. Projects that prioritize environmental and social responsibility demonstrate greater long-term sustainability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The developer&#039;s reputation is another important indicator for an investor.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A modern investor doesn&#039;t just choose a property\u2014they choose a team. The developer has become a key part of the investment model, as investors consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How long has the company been on the market;<\/li>\n\n\n\n<li>What projects have already been implemented;<\/li>\n\n\n\n<li>How stable has the company been in surviving the recent crises;<\/li>\n\n\n\n<li>What management model is used;<\/li>\n\n\n\n<li>How openly does the developer disclose financial forecasts?.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It is safe to say that reputation has become the new equivalent of ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Invest in value, not interest\u00a0<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/antagroup.info\/ru\">ANTA Group<\/a> invites you to move beyond the simple pursuit of maximum ROI and consider real estate investing through the lens of long-term value and strategic growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By choosing real estate from ANTA Group, you invest in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reliability<\/strong> \u2013 proven locations and stable demand.<\/li>\n\n\n\n<li><strong>Quality <\/strong>\u2013 minimal maintenance costs and maximum attractiveness.<\/li>\n\n\n\n<li><strong>Sustainability<\/strong> \u2013 assets that will be relevant and profitable for decades.<\/li>\n\n\n\n<li><strong>Innovations <\/strong>\u2013 modern engineering solutions and digital asset management.<\/li>\n\n\n\n<li><strong>Transparency <\/strong>\u2013 open financial model, clear conditions, no hidden risks.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Are you ready to create a portfolio that not only generates profit but also provides peace of mind? <a href=\"https:\/\/antagroup.info\/ru\">Contact ANTA Group managers<\/a> today to learn how our projects can help you move from short-term interest chasing to long-term wealth creation!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0412 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROI (Return on Investment), \u0438\u043b\u0438 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439, \u0431\u044b\u043b \u0441\u0430\u043c\u044b\u043c \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c, \u043c\u043e\u0436\u043d\u043e \u0434\u0430\u0436\u0435 \u0441\u043c\u0435\u043b\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c \u2013 \u0441\u0432\u044f\u0449\u0435\u043d\u043d\u044b\u043c, \u0432 \u043c\u0438\u0440\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438. \u041b\u044e\u0431\u043e\u0439 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e \u043a\u0440\u0443\u043f\u043d\u044b\u0439 \u0438\u043b\u0438 \u043c\u0435\u043b\u043a\u0438\u0439, \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0441\u044f \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u044d\u0442\u043e\u0439 \u0446\u0438\u0444\u0440\u044b, \u0442\u0430\u043a \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u0447\u0435\u043c \u0432\u044b\u0448\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c, \u0442\u0435\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u0435\u0435 \u043f\u0440\u043e\u0435\u043a\u0442. \u041e\u0434\u043d\u0430\u043a\u043e \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u044e\u0442 \u0433\u043d\u0430\u0442\u044c\u0441\u044f \u0437\u0430 ROI: \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0430\u0441\u044c \u043c\u043e\u0434\u0435\u043b\u044c \u043e\u0446\u0435\u043d\u043a\u0438 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 - AntaGroup<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/antagroup.info\/en\/2026\/02\/18\/pochemu-investory-perestayut-gnatsya-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u044e\u0442 \u0433\u043d\u0430\u0442\u044c\u0441\u044f \u0437\u0430 ROI: \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0430\u0441\u044c \u043c\u043e\u0434\u0435\u043b\u044c \u043e\u0446\u0435\u043d\u043a\u0438 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 - AntaGroup\" \/>\n<meta property=\"og:description\" content=\"\u0412 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c ROI (Return on Investment), \u0438\u043b\u0438 \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439, \u0431\u044b\u043b \u0441\u0430\u043c\u044b\u043c \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c, \u043c\u043e\u0436\u043d\u043e \u0434\u0430\u0436\u0435 \u0441\u043c\u0435\u043b\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c \u2013 \u0441\u0432\u044f\u0449\u0435\u043d\u043d\u044b\u043c, \u0432 \u043c\u0438\u0440\u0435 \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u043e\u043d\u043d\u043e\u0439 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438. \u041b\u044e\u0431\u043e\u0439 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440, \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e \u043e\u0442 \u0442\u043e\u0433\u043e \u043a\u0440\u0443\u043f\u043d\u044b\u0439 \u0438\u043b\u0438 \u043c\u0435\u043b\u043a\u0438\u0439, \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u043b\u0441\u044f \u0438\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043d\u0430 \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u044d\u0442\u043e\u0439 \u0446\u0438\u0444\u0440\u044b, \u0442\u0430\u043a \u043a\u0430\u043a \u0441\u0447\u0438\u0442\u0430\u043b\u043e\u0441\u044c, \u0447\u0442\u043e \u0447\u0435\u043c \u0432\u044b\u0448\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c, \u0442\u0435\u043c \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u0435\u0435 \u043f\u0440\u043e\u0435\u043a\u0442. \u041e\u0434\u043d\u0430\u043a\u043e \u0432 \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0438\u0435 \u0433\u043e\u0434\u044b \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/antagroup.info\/en\/2026\/02\/18\/pochemu-investory-perestayut-gnatsya-z\/\" \/>\n<meta property=\"og:site_name\" content=\"AntaGroup\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T11:31:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-18T11:31:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/antagroup.info\/wp-content\/uploads\/2026\/02\/businessman-showing-coins-desk-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1548\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/antagroup.info\\\/2026\\\/02\\\/18\\\/pochemu-investory-perestayut-gnatsya-z\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/antagroup.info\\\/2026\\\/02\\\/18\\\/pochemu-investory-perestayut-gnatsya-z\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/antagroup.info\\\/#\\\/schema\\\/person\\\/edc01b1441725e1e8d5deb241e177ecb\"},\"headline\":\"\u041f\u043e\u0447\u0435\u043c\u0443 \u0438\u043d\u0432\u0435\u0441\u0442\u043e\u0440\u044b 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