Brokers from the CIS, Europe, and the UAE are increasingly adding Bali to their list of markets—without relocation, without an on-island office, and sometimes without even a single in-person visit. The market has become so open to international collaboration that remote sales are no longer an exception. Instead, the main question for agencies today is how the partnership model with developers works, the terms of commission payments, and what is needed for a successful launch.
Why is Bali on the radar of foreign brokers?
The island welcomed approximately 6.9–7 million foreign tourists in 2025, an increase of 9.71% compared to the previous year. The median price of a villa sold remained at 1.499 million in the third quarter of 2025, and developers are shifting en masse from the "sell the land and forget it" model to long-term projects with hotel operators.
For a broker, this means three things:
1. Demand for properties is growing steadily and is not a one-time phenomenon.
2. More and more often, the buyer is not a tourist who impulsively fell in love with the island, but an investor comparing Bali with Dubai or Istanbul and wanting a clear transaction structure.
3. Developers themselves are interested in sales channels outside of Indonesia, since the main flow of clients are foreigners.
This is why partner sales have become beneficial for both parties: the agency brings in clients from its market, and the developer provides legal support, transaction processing, and local service.
How does the remote model work through a developer's affiliate program?
The vast majority of developers in Bali follow a similar process, consisting of several steps.
Step 1 – Partner Registration. The agency or private broker signs a partnership agreement with the developer – often remotely, without a notary on the island.
Step 2 – Access to the property database and materials. The partner receives presentations, renderings, financial estimates, and sometimes a personal manager from the developer.
Step 3 – Lead Transfer or Deal Follow-up. Some programs simply allow you to transfer the client's contact information, while others allow you to manage the deal yourself, right up to the signature.
Step 4 – Payment of remuneration. The commission is accrued upon completion of the transaction – the terms (term, currency, payment method) are specified in advance in the agreement with the developer.
The difference between "passing on a lead" and "closing the deal yourself" isn't a formality. In most programs, the second model offers a higher commission percentage, but requires the broker to delve deeper into local specifics: the legal structure of the transaction, rental taxation, and the completion date.
For example, on average, a Balinese developer's affiliate network pays a partner 1% per transaction for simply transferring a client's contact information, and up to 5% if the broker handles the transaction from start to finish independently.
In practice, the quality of support from the developer often determines how quickly a new partner can begin selling properties remotely.
How much do real estate agents in Bali really pay?
It's important to distinguish between two concepts: the commission a seller pays to an agent for a traditional purchase and sale transaction, and the partner's remuneration under a specific developer's program—these are different mechanisms with different rates.
According to AREBI (Indonesian Real Estate Brokers Association) standards, the maximum commission for selling real estate is 5%, and for renting, 10%. In practice, the market commission ranges from 2.5 to 8%, depending on the property price and the terms of the transaction.
The specific terms of the affiliate program—commission percentage, minimum transaction threshold, payment terms, and currency—are determined individually by each developer and, as a rule, are not publicly disclosed. These terms can only be obtained by direct request to the company's affiliate sales department.
That's why many international developers are now creating separate affiliate programs for agencies and private brokers. These typically include a dedicated manager, ready-made marketing materials, product training, and transaction support until the commission is paid.
How to choose a developer partner in Bali?
Before signing a cooperation agreement, it's worth checking not only the commission amount but also the extent to which the developer is willing to support the broker over time.
1. Legal transparency of the project. Is the sale structured through a leasehold, Hak Pakai, or PT PMA? This determines what the end buyer receives.
2. Developer's portfolio and partners. Working with international hotel operators is a strong signal of quality: such brands conduct their own due diligence before signing an agreement.
3. Ready-made sales materials. Presentations, financial models, video reviews – everything that allows a broker to sell to a client who hasn't physically seen the property.
4. Transparency of payments. A clear commission calculation and payment schedule, set out in a written agreement, not verbal agreements.
One example of this model is ANTA Group's affiliate program. The company works with agencies and private brokers who promote projects remotely, offering properties in various formats – from ANTA Hotel Bali Canggu under the Radisson Individuals brand and Ramada Encore by Wyndham in Pandawa Hills to the NOAH project on Sumba Island for investors considering promising destinations outside of Bali.
A broker's checklist before starting remote sales in Bali
Regardless of which developer you plan to work with, there are a few key points to check before you begin.
1. Find out the exact commission percentage and whether it differs for "lead transfer" and "full transaction support."
2. Request a written partnership agreement – verbal agreements made at a distance do not protect either party.
3. Check who will manage the property after the sale and whether this affects future commissions from potential repeat business from the client.
4. Clarify the currency and payment terms – this is especially important for partners working with clients from different jurisdictions.
5. Compare the developer's portfolio with market benchmarks (AREBI, public deal reviews) – so you can evaluate the proposed commission not in a vacuum.
Want to evaluate whether the affiliate program is right for your agency? Contact the ANTA Group team to learn about current partnership terms, compensation amounts, sales materials, and advice on launching remote sales in Bali.